Privacy Policy

Last Updated: March 13, 2026
Effective Date: March 13, 2026

This Privacy Policy describes how shushanik.co (“we,” “us,” or “our”) collects, uses, and safeguards information about the people (“you” or “your”) who visit or interact with our website. The term “Website” refers to all pages, content, and features available at shushanik.co.

You are never required to share personal information with us. If you do not wish to provide us with your personal information, or to have it processed by us or any of our service providers, please do not provide it to us and avoid any interaction with us or our Website.

By using our Website or purchasing our products or services, you are agreeing to this privacy statement and that we may use and disclose your information as described in this policy.

1. Key Terms

To keep things clear, here is how we use a few important terms throughout this policy:

• “Personal information” means any data that can be used to identify you or that can reasonably be linked to you, such as your name, email address, or phone number.
• “Processing” means anything we do with your data – collecting, storing, using, or deleting it.
• “Third-party service providers” means companies we work with to help operate our Website and deliver our services (e.g., email platforms, analytics tools, payment processors).

2. Information We Collect

a) Information You Provide Voluntarily

We only collect personal information that you choose to share with us directly e.g. when you sign up for our newsletter or courses, download a resource, submit a contact form, or purchase a service. The information you may provide includes:

• Identifiers and contact details: Name, email address, billing and shipping addresses, phone number, and social media handle
• Account credentials: Username and password for logging into our website
• Demographic information: Date of birth and gender
• Financial information: Credit card or bank account information, collected through our payment processing partners
• Transactional information: Product details, purchase price, and the date and location of the transaction
• Multimedia content and documents: Images, videos, voice recordings, text, or documents you upload or share with us in connection with our services (including our website creation service)
• Other information you voluntarily provide in your interactions with us

By submitting a form on our Website, you are giving us your explicit consent to collect and use the information you have provided for the purpose stated on that form. Providing your information is entirely your choice. Choosing not to do so will not affect your ability to browse our Website, but may limit your access to certain resources or services.

b) Automatically Collected Information

We do not directly collect or store data such as IP addresses, browser types, or the specific pages you visit. However, because our Website runs on WordPress and  connects to Google Analytics, these platforms may automatically gather certain usage data on our behalf, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Pages visited, time spent on each page, and referring URLs

This data is collected and stored by these third-party platforms under their own privacy policies. We access it only in aggregate, summarized form to understand how our Website is being used and to improve the experience for our visitors. We do not use this data to identify you Individually.

c) Cookies

Our Website uses cookies – small text files stored on your device by your browser. Below is a summary of the cookie types that may be active on our Website:

Cookie Type	Purpose
Essential	Required for the Website to function correctly. These cookies enable core features such as page caching, which helps the site load faster for returning visitors. These cookies are always active.
Analytics	Used by Google Analytics to help us understand how visitors navigate and use our Website. This data is collected in aggregate and is not used to identify you personally. These cookies are only activated with your consent.
Advertising	We do not currently run paid advertising campaigns. If this changes in the future (e.g., through Google Ads or Meta Ads), advertising cookies may be introduced to measure campaign performance. This policy will be updated accordingly, and your consent will be requested before any such cookies are activated.

You can manage or disable cookies at any time through your browser settings or by clearing your browser’s cache and cookies. Note that disabling cookies may affect how certain parts of our Website function.

d) Payment Information

If you purchase a service or subscribe to any of our offerings, we may collect payment information for the purpose of processing and, where applicable, automating recurring payments. Depending on your preferred payment method, this may include card details, billing address, or bank account information for direct bank transfers.

Card and bank payments are handled through trusted third-party payment processors (such as Stripe or Payoneer). We do not store your full payment details on our own servers. All such data is governed by the respective privacy and security policies of those processors, which comply with applicable industry security standards.

For direct bank transfers, only the information necessary to complete the transaction will be collected and retained. We will not use this information for any purpose beyond processing your payment.

Full payment details are retained only for the duration of an active subscription and are managed in accordance with our payment processor’s policies. Transaction records may be retained for up to 7 years as required by applicable accounting and tax regulations.

3. Legal Basis for Collecting Your Information

Where required by law, we rely on one or more of the following legal grounds when collecting and using your personal information:

• Consent – You have clearly and voluntarily provided us with your information (for example, by submitting a form or signing up for a newsletter).
• Contractual necessity – Processing your information is necessary to fulfil a service or subscription you have purchased from us.
• Legitimate interests – We have a legitimate business interest in understanding how our Website is used so that we can improve it, provided this does not override your rights and interests.
• Legal obligation – We may be required to retain certain data (such as financial records) to comply with applicable laws, accounting requirements, or other regulatory obligations.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To deliver the content, materials, or services you requested (e.g., newsletters, downloadable resources)
• To send you marketing communications and updates that you have opted into
• To improve our Website’s performance, content, and user experience through aggregate analytics
• To process and manage payments for active subscriptions
• To respond to your inquiries or support requests
• To fulfill legal, accounting, or regulatory obligations where required
  

5. How We Share Your Information

We do not sell your personal data to any third party. Your information is shared only where strictly necessary to operate our Website and deliver our services, and only with trusted providers who are contractually required to handle it responsibly. These include:

• Google Analytics – for aggregate website usage analysis
• Email marketing platforms – to send newsletters and marketing communications you have subscribed to
• Payment processors (e.g. Stripe, Payoneer) – to securely handle subscription payments

We may also disclose your information if required to do so by law, court order, or a lawful request from a government authority.

6. Your Rights

Depending on where you are located – for example, in California, Colorado, the European Union, or the United Kingdom – you may have certain rights regarding your personal information. A summary of those rights is set out below.

• Right to know and access: You may request details about what personal information we hold about you, how we collected it, and how we use it. You may also request a copy of that information in a machine-readable format.
• Right to correction: If any of the personal information we hold about you is inaccurate or incomplete, you may ask us to correct it and we will make commercially reasonable efforts to do so.
• Right to erasure: You may ask us to delete your personal information. Please note that we cannot remove your data without also removing you from any programs or services you are currently enrolled in.
• Right to restrict processing: Under certain conditions, you may ask us to limit how we use your personal information. Where this right applies and your request is valid, your data will be flagged and used only for specific, limited purposes.
• Right to object: You may object to our processing of your personal information under certain conditions. We do not currently use automated decision-making or profiling. If you do exercise this right and it applies to your situation, we will stop processing your data for the relevant purpose, unless processing is necessary to fulfil a contract with you.
• Right to data portability: Where applicable, you may request a copy of your personal information in a structured, portable format.
• Right to withdraw consent: Where our processing of your data is based on your consent, you may withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of any processing that took place before your withdrawal.
• Right to opt out of marketing: You may stop receiving our marketing emails at any time by clicking the “Unsubscribe” link at the bottom of any email, or by contacting us directly at legal@shushanik.co. Please note that even after opting out of marketing communications, we may still contact you by email in response to a question or request you have submitted.
• Right to non-discrimination: Exercising any of the rights described above will never result in you receiving a different level of service or being treated differently by us in any way.

Please note that many of the rights above are subject to conditions, exceptions, and limitations under applicable law. Our response to any request will depend on the nature of the request and your location, and will be provided within the timeframe required by the law that applies to you.

For California residents: You may designate an authorized agent to submit a privacy request on your behalf. If you do so, we will require verification that you have granted that person permission to act for you.

Submitting a request: To exercise any of the rights above, please email us at legal@shushanik.co with the subject line “Data Request.” Your request should include enough detail for us to verify your identity and understand what you are asking for. Any personal information you provide when submitting a request will be used solely for the purpose of verifying your identity and processing your request.

7. Data Retention

We keep your personal information only for as long as it is genuinely needed:

• Newsletter and marketing subscribers: Your data is retained while you remain subscribed. Upon unsubscribing, your information is removed from our active mailing lists.
• Client and service data: Retained for the duration of our working relationship, and thereafter only as required by applicable legal or accounting obligations.
• Payment information: Retained only while a subscription is active, after which it is managed according to the relevant payment processor’s retention policy.

You may request deletion of your data at any time, regardless of the above, by emailing legal@shushanik.co.

8. Data Security

We take reasonable and appropriate steps to protect your personal information from unauthorized access, loss, misuse, or disclosure. Our Website operates on WordPress, which includes built-in security protections, and all payment transactions are handled by third-party processors that comply with industry security standards.

That said, no system or method of transmitting data over the internet can be guaranteed to be completely secure. We cannot give an absolute guarantee against unauthorised access or data loss, and we encourage you to take care when sharing information online.

9. International Users & Legal Compliance

Our Website is accessible to visitors from around the world. We are committed to complying with the privacy laws that apply to our users based on their location, including:

• GDPR (EU/EEA) – We process your data only when we have a valid legal basis for doing so (see Section 3). You have the full range of rights described in Section 6, and you may withdraw your consent at any time.
• CCPA (California, USA) – We do not sell your personal information. California residents have the right to know what data we collect, request its deletion, and opt out of any data sharing for cross-contextual advertising purposes.
• PIPEDA (Canada) – We collect, use, and disclose your personal information only with your consent and only for the purposes identified in this policy.

If you are located outside the country where our Website is hosted, please be aware that your information may be transferred to and processed in a different jurisdiction. By choosing to use our Website and submit your information, you acknowledge and consent to this transfer.

10. Children’s Privacy

Our Website, products, and services are not intended for anyone under the age of 18. We do not knowingly collect personal information from minors. If we become aware that someone under the age of 18 has submitted personal information through our Website, we will delete that information promptly and will not use it for any purpose.

If you believe that a minor has submitted personal information through our Website, please contact us immediately at legal@shushanik.co and we will take the necessary steps to remove it. We encourage parents and guardians to speak with their children about staying safe online and the risks of sharing personal information on the internet.

11. Third-Party Links

Our Website may include links to external websites that we do not own or operate. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policy of any third-party site before sharing your personal information with them.

12. Do Not Track Signals

Some browsers include a “Do Not Track” setting that sends a signal to websites requesting that your browsing not be tracked. Our Website does not currently respond to these signals. You can manage your tracking preferences through our cookie consent tool (where applicable) or through your browser settings.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, the “Last Updated” date at the top of this page will be revised. We do not anticipate making significant changes to our data practices, but we encourage you to review this page periodically to stay informed. Your continued use of our Website after any update constitutes your acceptance of the revised policy.

14. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you would like to make a data request, you can reach us at:

Email: legal@shushanik.co

Subject line for all data requests: “Data Request”